Google Instant Preview Means It Might Be Time For Your Law Firm Site Redesign

Google recently released a new kind of visual search result called Instant Previews. Instant Previews are a small snapshot of the webpage Google is returning in it’s results. Here is an example of the AttorneySync website as seen through Instant Preview in the search results:

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According to Google, they’ve found that people are 5% more likely to be satisfied with the result they click when they use the new feature. Here are a few more ways Google suggests Instant Preview might be used to help a searcher:

  • Quickly compare results – A visual comparison of search results helps you pick the one that’s right for you. Quickly flip through previews to see which page looks best.
  • Pinpoint relevant content – Text call outs, in orange, will sometimes highlight where your search terms appear on the webpage so you can evaluate if it’s what you’re looking for.
  • Interact with the results page – Page previews let you see the layout of a webpage before clicking the search result. Looking for a chart, picture, map or list? See if you can spot one in the preview.

What This Means For Your Firm’s Site

You’ll need to take a hard look at the aesthetics of your site and make sure things appear up to date. You are going to have to start earning those clicks with more than simply a high ranking.

Here are a few suggestions for getting the most out of your Google Instant Preview:

  • Make sure you display your firm logo and firm branding prominently on the site
  • Incorporate pictures, graphics, and videos where appropriate
  • Make your content targeted, concise, and short. Use lists, bulleted areas, charts, etc.
  • Use industry awards, accreditations, membership badges, etc.
  • The “less busy” your site is, the better. A clean looking layout is the best direction to go in.
  • If you haven’t had a redesign in 5-10 years, you might want to take a look around at the competition and see if your site looks dated.
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