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Articles Posted in Strategy

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Were You Looking For Law Firm SEO or Paid Search?

I spoke with a number of lawyers over the last several weeks that came to our agency in search of law firm SEO services……..at least that’s what they thought they wanted. Really what they were looking for was more business through the internet. The particulars of which strategy they should…

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8 Tips On Writing Great Web Content For Your Law Firm’s Website

I talk with lawyers everyday that have websites they need help marketing. They want their websites to bring in more traffic, more leads, and more clients. When I ask how often they are updating their sites and what type of content they are producing, the other end of the line…

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Social Media Is Sexy, But Don’t Forget About Search and Email

We have short attention spans these days. Especially in marketing. Everyone wants to be on the bleeding edge of the next big thing (yes even some lawyers). Social media has been talked and written about incessantly, from Facebook to Twitter to Google+. When it comes to digital marketing channels, social…

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Google Related: The Competition Now Has A Listing On Your Firm’s Website

Google recently announced the launch of Google Related. Now with Google Related, a new Chrome Extension and Google Toolbar feature, you’ll automatically see interesting content relevant to what’s on the page you’re viewing, right where you’re viewing it. Here is a video that describes the new tool in more detail:…

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What Is Inbound Legal Marketing?

Inbound legal marketing is marketing that is focused on getting found by customers. It is the art of “pulling” customers to you rather than “pushing” your message out to them through interruption-style advertising. No one does a better job of explaining the philosophy and practice of inbound marketing than Hubspot,…

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