There was a time, before October of 2010, that a law firm might have outsourced their “Google Maps Optimization” to one company and the “traditional SEO” to another. Some of you might be thinking, “I still have two different companies working on my Google Maps and SEO”. This shouldn’t be necessary any longer. Let me explain.
Before October 2010
Prior to the local update from Google in October 2010 there were two separate algorithms used to serve up results. The first was an algorithm for local/Google Map results which was often called the 10-pack or 7-pack. This would appear on top of the traditional SEO results when someone performed a search with local intent.