Articles Posted in Keywords

It’s no surprise that getting to the top 3 spots of Google can help increase the traffic to your firm’s website. However, a new study shows just how dramatic the difference in click-throughs is among the different positions on the first page.

According to the study:

Websites ranked number one received an average click-through rate (CTR) of 36.4 percent; number two had a CTR of 12.5 percent; and number three had a CTR of 9.5 percent. Being number one in Google, according to Optify, is the equivalent of all the traffic going to the sites appearing in the second through fifth positions.

Any law firm SEO campaign should be measured in a number of different ways. Rather than simply focusing on your ranking for a particular keyword, you should understand how those rankings are producing targeted traffic. How that traffic is converting into leads and finally how many of those leads are becoming new clients. This is the only way to truly measure the effectiveness of a campaign and understand the return you are getting from your investment.

One of the important factors mentioned above includes understanding the make-up of the traffic visiting your website. For search engine traffic, it’s important to understand the keywords people are using to find your site. This helps us to better understand how our rankings for certain keywords are effecting our actual site traffic.

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