Great information from Dan Ross over on Bagel Tuesday on living in a content-centric world:
All this requires a new way of thinking about your online presence: It’s all about creating and distributing content. So the first step to a successful social media strategy is creating an engine of timely, relevant, differentiated content.
I couldn’t agree more. In fact, if I had to identify the two most critical components to an effective law firm seo strategy, I would say focus on developing valuable content and distributing that content to legal services consumers, professional colleagues, thought leaders, and those ready, willing, and able to link to and further publicize it.
If you do those two things alone, you are likely to see at least some success online. Combining these two core strategies with additional sophisticated law firm web marketing techniques, including competitive analysis, can significantly increase your visibility and the amount of new business that you generate through the web.