Writing content for your law firm’s website requires a different approach than most other mediums. The content needs to be informative and helpful. However, you are faced with the unenviable task of explaining, in layman’s terms, very complex subjects while at the same time facing the fleeting attention of your site visitors.
I want to address writing content from the standpoint of engaging your visitors and helping to increase contacts from your site.
Great information from Dan Ross over on Bagel Tuesday on living in a content-centric world:
All this requires a new way of thinking about your online presence: It’s all about creating and distributing content. So the first step to a successful social media strategy is creating an engine of timely, relevant, differentiated content.
I couldn’t agree more. In fact, if I had to identify the two most critical components to an effective law firm seo strategy, I would say focus on developing valuable content and distributing that content to legal services consumers, professional colleagues, thought leaders, and those ready, willing, and able to link to and further publicize it.
Law Firm Web Strategy Blog