Articles Posted in Links

Whether you are investing or growing crops, diversifying your assets can insulate you from risk and help you expand your enterprise. The same is true for your web strategy, especially your web content. Here are a couple aspects to your web strategy that you should focus on making more diverse:

Diversify Traffic Sources

Diversifying the sources from which you get traffic to your web properties is critical to long-term success online. While search engines can be an excellent source of traffic (and will likely dominate your search traffic source share), relying too heavily on search engines will make you extremely vulnerable to changes in the search algorithm. Such reliance will also cause you to miss out on a lot of other relevant web traffic.

As you may have heard, links to your website are like votes for your website in search engines. And as you almost might know, not all links are created equal. So how do you get more quality links to your website? The first step is to prioritize link targets.
Continue reading