One of the most difficult tasks in legal internet marketing is motivating and showing attorneys how to write their firm’s blog. I have decided to create a recipe for blogging success.
Step 1: Know your audience. Understand that each blog that you create has a target audience. Do some research and put some thought into it. If you’re a personal injury attorney in Duluth, MN writing about Mesothelioma, your most likely audience is going to be the taconite miners and their friends and family. Stop writing generic articles about premises liability or product liability. Speak towards your client’s needs. Instead of writing about faulty drugs, write about specific drug’s side effects. So for example, this blog will be targeted towards personal injury attorneys wanting to generate organic seo traffic through blogging.
Step 2: Be sure to value what the customer values most. Since our target market was defined earlier, I think we all know personal injury value above all else…money. I am kidding. Quality relevant cases without wasting time on irrelevant leads. Be sure to always have what your customer values most in mind when writing your blog. Each client is different but over the course of a law career trends will become apparent. It also helps to be unique and original in your topic selection and write about rare and uncommon topics where your competition is too slow or inept to respond to the market, or the market might be viewed as too small to warrant a blog post.